Wednesday, July 23, 2008

Public Knowledge - SBI! - Marketing

Possibly the number one most important factor in whether a website will be successful or not is marketing. Search engines provide high-quality, targeted traffic to your site but there is a science to getting recognized by the robots. This is called SEO and has been the key to success for most eCommerce sites. There are way too many aspects of SEO for me to break it down completely, but I will explain the basics along with how Site Build It! makes SEO simple.

The first key to unlocking the unlimited traffic the search engines can provide is to have a website that has quality content with many keywords that are relevant to the niche group you are marketing to. Site Build It! provides you with tools to help you create a content rich site full of keywords that people are searching for.

The next step is to let search engines know how to find you. There are several different ways to submit your site to search engines, but with Site Build It!, it's done for you! Every time an SBI! owner adds, changes or deletes pages, SBI! pings all four of the major search engines which means your page gets indexed automatically and promptly to Google, Yahoo, Live Search and Ask.

Now you need to build popularity to your site. The more popular your website is (popularity is based on other sites linking to yours with relevant content as well as how many users visit your site), the better it will rank in the search engines. Building popularity to a site can be tricky. You can find all the information that you need to learn how Site Build It! will help you build your site's popularity here: Site Build It! - Traffic